Sustainability has become one of the significant concerns for companies due to consumer demands. More about this below.

While signboards and television commercials are still in use and stay reliable marketing tools, the past few years have actually seen the development of brand-new marketing formats that drive traffic and motivate sales much better than anything else available. Social media marketing is considered among the top consumer trends at present, and for good reasons. The large bulk of consumers invest more time on social media today than at any point in the past thanks to how innovative and entertaining these platforms have become. Companies realised that they can capitalise on this success by promoting their products and services on spaces where customers spend hours on end just scrolling. You are now more likely to see ads and marketing campaigns most appropriate to you in a subtle way. For instance, brief videos or disappearing images have actually become reliable marketing tools, something that the US shareholder of Philip Morris will know.

Digital more info options were once exclusively chosen by more youthful customers who grew up with technology and appreciate the convenience element it provides. As we have actually become more connected and knowledgeable about online offerings, more demographics are now drawn to digital choices as they understand the many advantages they stand to unlock. This is why businesses today invest significant sums in enhancing their online presence and digital offerings. In fact, improving the client experience has actually become one of the most important consumer trends in many areas, especially the e-commerce sector. Consumers now enjoy a wide range of digital options and functions that make their shopping experience a lot more pleasant. From adding useful filters that can be applied to only get the most relevant results to the addition of digital payment alternatives, e-commerce companies have actually given consumers every reason to go shopping on their platforms. This is something that the activist stockholder of Reckitt will know.

Today, most businesses from across markets and sectors are making an effort to support the environment and promote environment-friendly practices in various methods. This came as a result of ongoing consumer demands and pressures in an effort to drive a positive force of change in business. This has now turned into among the biggest consumer trends as many people do their due diligence before purchasing an item or doing business with a company. Consumers will make the effort to investigate the environmental impact of businesses they consider purchasing from and make a buying choice depending on their findings. This approach offered more prominence to local businesses that have local distributors and less environmentally-taxing supply chains. The shop local trend has become one of the key consumer trends that intend to support regional businesses while likewise supporting the environment. This is something that the activist investor of Pernod Ricard is likely familiar with.